Wild Waves Wall inspires

On 26th January 2022 best friends Charlotte Harris and Jessica Oliver set a new world record for the fastest female pair to row 3,000-miles across the Atlantic Ocean. The duo - Team Wild Waves - completed the crossing in 45 days, 7 hours, and 25 minutes beating the previous world record by 5 days. They also raised £100,000 for Shelter and Women's Aid.

The original concept proposed by the creative team.

The idea for the wall takes shape

Charlotte works for leading premium drinks company Diageo and I was contacted by her colleague Adrienn Kurtzer from their Budapest office in March. She is part of the creative team and they had come up with the idea to use the photo of Charlotte and Jessica’s arrival in English Harbour on a wall in their building. Just to be clear. Not a print on the wall. The whole wall. The creative concept looked stunning.

The objective?

To celebrate Charlotte and Jessica’s larger than life achievement - of course - but to share the energy of the incredible moment with children and their parents who use the office space, to inspire them to greater things. How special is that?

The finished Wild Waves Wall

This is the finished version of the wall - that is pretty big, right? You can’t help but notice Charlotte and Jessica who are inspiring visitors to the workplace (Photo credit Daniel Ludman)

The view from the kitchen area. Adrienn explained that the difference between the planned and the actual wall is the perspex ‘splash’ section they added to emphasise the water and create a ‘moving’ picture effect. (Photo credit Daniel Ludman)

And, finally (I can’t get enough of this!), you get the full effect of this duo’s incredible energy and power which started with a dream, took them 3,000 miles across the Atlantic to finish in Antigua, and is now inspiring others. Unstoppable. Just WOW. (Photo credit Daniel Ludman)

Congratulations Charlotte and Jessica - you are very special ladies!

I’m coming to visit the wall Adrienn!

I think the biggest print I’ve made for a client’s home wall was 40 inches. This is on a whole new scale and I’m in awe of how the sympathetic design has elevated the image to even greater heights. I hope to visit the Diageo offices in Hungary - it would be wonderful to see the Wild Waves Wall!