Tag Archives: brand

Outgoing chair of the BBC Trust, Sir Michael Lyons, maintains that the BBC editorial policy is “one of the most important documents the BBC publishes”. I concur.  In fact, I think all businesses publishing corporate information for employees or customers, whatever the channel, should have robust editorial standards in place. Most of us probably do have some […]

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It was a perfect morning in the most beautiful city in the world and, to top it all, the first day of my first “proper” job. Fresh out of college, I was thrilled to have landed a two-week contract at a large insurance company.  I was hoping to make a good impression, maybe even secure […]

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